“Right-click > Save” is still the most prominent form of online theft, but a watermark is a great extra layer of protection, proof of authenticity and an awesome marketing element.
To add a watermark to your media using Publitio, navigate to the left-hand panel and click on “Watermarks” under the “Manage” section and then select “Create Watermark”.
Upload an image of your choice (it is recommended that you use .png format since those types of images are transparent and will not entirely overlap the content of your photo or video) and type in the ID to name your watermark.
Bear in mind that watermarks do not scale, which means that you should adapt your watermark size so it is not too big or too small compared to your photo or video resolution. After uploading, you can preview, edit or delete your watermark.
There is no rule on what your watermark should look like. However, you should give some thought to it before making your ultimate decision. The key to an effective watermark is making it visible without being a distraction, which can be tricky.
Making a “perfect” watermark is not a simple task and you should really invest some of your time and creativity before finally putting it on your work.
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One of the final decisions you will have to make when editing your video is whether to watermark it. You would not want to see days of your planning, recording and editing get snatched away from you. Watermarking a whole video is a lot safer choice than just putting credits at the end of it but you should be aware how transparent your watermark is since the frames and colours are constantly changing. Try to make it blend with the general theme and background of the video so it does not disturb your viewers.
Most commonly, watermarks are used to protect content and claim ownership of an asset. Without watermarks, valuable digital assets might be at risk. Here are some risk factors to consider before watermarking your photos and videos.
Uploading your digital content to public servers and websites exposes it to right click and save, allowing someone to use your content. How they use it afterwards is not in your control. This can be very impactful to large organizations that invest a lot of time and resources to produce original content. Watermarks, however, can be a great way to prevent or deter this.
Assets can also be at risk of misuse internally, within a company for example, when stored in a private media library. If it is unclear whether the asset is approved, still in production or only intended for company’s internal use, employees can use the asset in error, unintentionally resulting in deteriorating the brand, spreading misinformation etc. Watermarks are a great way of dealing with this by clarifying which assets are meant for viewing but not for sharing.
It may seem easy to add a watermark using various online services and websites but not all of them provide the same level of security. There are also ways to bypass watermarks in assets, which can result in your data being stolen. Here are some considerations:
Even with a watermark, an asset can still be exposed if the watermark is too small or transparent. In that case the watermark can simply be removed by cropping or editing a portion of the asset. How to avoid this, you may wonder? The answer to this question is very debatable, since there is not a perfect measure for watermark’s size, visibility and positioning. However, the safest way to go is using a 30% - 70% transparent watermark that covers a large portion of your asset. Also, have in mind, as we mentioned before, that your watermark should not interfere with the content of your asset.
Having a good watermark is a great measure of protection, but it is sometimes hard to keep your data safe on the internet these days. With web scraping people and organizations can “scrape” or collect publicly available data, including images and videos, for further use such as market research, price and brand monitoring etc. “Scrapers” can also use data for personal gain by getting access to unprotected versions of assets that are not watermarked and use them as their own. The best way to prevent this is to create another rendition of an asset, with the watermark embedded into it. This way, the watermark is embedded, rather than just overlapping an asset and therefore scraping cannot separate the two.
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