What is Media Asset Management?

The Media Asset Management system helps you organize your video and multimedia files. It provides cloud storage for your assets and allows you to access, edit or publish them safely from any location and any device.

Why is Media Asset Management important?

Above all, it allows your company to keep track of all of its assets. From wherever you are, and whenever you want to, you can see where assets are located, how they are used, and what kinds of changes were made to them. In other words, proper asset management can save companies time and money.

How is MAM different from DAM?

While both of these terms are used interchangeably and have a lot in common, there is a thin borderline. In short, MAM handles audio and video files better and heavily focuses on those types of assets.

How much does the Media Asset Management system cost?

Publitio offers different pricing plans. You can try out the free Starter plan and later upgrade to a larger one. For more detailed information, check out our pricing page.

Is Media Asset Management the same as CDN?

CDN stands for Content Delivery Network or Content Distribution Network and its purpose is to deliver content to users around the world. CDN minimizes the distance between users and the website’s server. Publitio’s Media Asset Management system utilizes CDN to ensure high-speed and effective distribution of your data anywhere and anytime you want.

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Analytics

Analyze your content performance in a mouse-click and find out which assets need improvement. Increase your website engagement and create better content strategies by utilizing this amazing feature.

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Media Asset Management System at a glance

Improve your website with analytics

Analytics provides you with certain information about your users and their activities over a certain period of time. By acknowledging their behavior, you can benefit from the information in a variety of ways and improve your overall website quality.

Better marketing strategies

The goal of content analytics is to gain new insights for improved decision-making. These insights show exact numbers and percentage of your assets’ data usage, locations they are accessed from and much more. Having control over such data makes creating new marketing opportunities much easier.

Improve SEO

Search Engine Optimization is one of the most important things when it comes to attracting an audience to your website. Acknowledging what pages of your website are most visited allows you to focus around the content that drives the biggest engagement on your website. On the other hand you can easily identify pages with fewer numbers of visits and act on them to increase engagement.

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Track Key Performance Indicators (KPIs)

Analytics can show you how well each piece of content you’ve made is doing for your company based on its KPIs. Based on those indicators, you can navigate your content towards your audience. Publitio’s Analytics feature shows detailed KPIs of your files such as:

Top files

Publitio will show you which of your files are the most popular, alowing you to focus on promoting them and build your future strategy around that info.

Top referrer

Take a look at exactly where your visitors were when they saw your file.

Total bandwidth used

Always be in the know on the amount of bandwidth (data transfer) in GB available for files delivery and transcoding you've used up with Publitio.

Total number of requests

Publitio's analytics will also display each time a file is played, scrolled, thumbnail appeared for a file and any of its versions.

... and much more!

Know your users better

Knowing who your users are, where they come from and what their preferences are is an important thing in the world of marketing. It helps targeting certain groups easier and it also gives you an insight of what content people like less or more on your website.

Improve CRO efforts

Conversion Rate Optimization (CRO) is the process of increasing the number of customer interactions on your website. By knowing where your users come from, what pages they frequent the most and what content they are most interested in, it becomes easier to improve your conversions and overall user experience.

Track your efficiency

Analytics presents a graph which shows how your content performed in a certain period of time. You can check if your number of requests has risen or dropped in the past. You can switch between data from the last 30, 60 or 90 days.

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Analytics FAQ

What is Analytics?

Analytics is a feature that provides you with an overview of how your assets are being used. Content analytics metrics include: pageviews, top locations, referrers and more. Analytics allows you to track your assets’ metadata up to 90 days past.

Why is Analytics important?

Analytics enables companies to create and optimize their content strategy and understand the value of their content. With content analytics, you can understand which content works well with your audience, how different audiences interact with different content and identify which content converts the most.

What exactly does it show?

It displays metadata about your assets such as number of requests, locations your files have been accessed from, bandwidth used, most requested files and other useful information you can use to improve your website quality and attract more users to visit your website. You can find a detailed explanation on how Analytics can help you improve your website here.

How do I access this feature?

Analytics feature is automatically unlocked for all paid users. To navigate to Analytics, Log in to your account and go to the Analytics Dashboard. Analytics option should be on the left-hand panel. For more information on our subscription plans, check out our pricing page.