Media Asset Management System at a glance


First of all, Media Assets Management software was used in the film and broadcast industry to facilitate the video production process since it allowed to keep all high-volume video and multimedia files at one centralized and reliable place. Soon afterward, because of the benefits MAM provides, it became the right choice for a great number of companies, regardless of industry, size, or number of people in a team.


So, why is Media Assets Management important?


Above all, it allows the company to keep track of all its assets. Wherever you are, and whenever you want to, you can see where assets are located, how they are used, and what kinds of change were made to them. In other words, proper asset management can save companies time and money.


Imagine you’re still using the good old internal folder structure to organize your 50,000 files, and then you need to find a piece of work your team made some time ago. It can take your hours and hours, or even days, not to mention the pressure you can feel during this test of patience. With MAM, it could take you only a few minutes to find what you need. Save your time, money, and keep your sanity!


What is Media Assets Management (MAM) System


The media asset management MAM system allows you to keep all your media assets in one place and protects them from being stolen. MAM software improves your workflow significantly since all the latest versions of your media assets or projects are accessible to anyone (to whom you allow access, of course), anytime and anywhere.

Media Asset Management System at a glance

Media Asset Management solutions


Here you can find different Publitio media asset management solutions that can help you create perfect infrastructure for your business. These asset management solutions are everything you need to take full control of your assets. Discover more details about all these available options in the following paragraphs:


Media Asset Management solutions

What are you getting with Publitio MAM Solution?


Publitio provides a full media asset management service and various solutions easing all the common tasks used by majority web and mobile apps such as managing documents, images, audio and video files. It’s a great hosting storage solution for developers, publishers, and agencies since it reduces development time and costs of the whole project while keeping your asset secure.


Free Media Asset Management Software


Publitio can be used as a free to use service and you can get 10 GB storage place, 20 GB monthly bandwidth, and a limited set of features. It is easy to set up, easy to use and can be implemented across multiple sites. You can start for free and then upgrade to a larger plan when needed.


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Publitio MAM Solution

Media Asset Management solutions in the cloud - Benefits


Media Asset Management in the cloud is an easy and secure way to manage assets online. However, to understand what it really means, here are some of the main benefits of cloud-based MAM:


  • ● Security
  • ● Cost-effectiveness
  • ● Easy to use
  • ● Simplifies collaboration
  • ● Accessibility
  • ● Scalability
Media Asset Management solutions in the cloud

Media Uploading


Before you start structuring and organizing your content and assets, you need to upload media first. The upload of new assets is self-explanatory. You can also create folders and subfolders for a better organization because with Publitio you are the one deciding what’s going to happen to your files. Publitio supports uploading of common media file types like images, video, audios & pdf documents.

Media Uploading

Media Asset Storage and Hosting


Since all the assets are hosted on virtual servers, MAM becomes more and more popular for companies as they develop and need a scalable assets system. Secure cloud infrastructure allows you to work with your assets from different locations and multiple devices. Rather than pulling your files from different systems, you can store them in one place thanks to this cloud-hosted environment.

Media Asset Storage and Hosting

Media Asset Processing and Transcoding


With so many different file formats, being able to transcode in the right form is very important. Publitio offers URL-based API for on-the-fly transformations & high-quality media processing and transcoding solutions for fast content delivery and repurposing. Working with media files has never been easier.

Media Asset Processing and Transcoding

Media Asset Administration


Just like with any other software that is used by a lot of people, the MAM works better when there is an efficient and effective administration system. Why does an organized administration have such an impact on the use of assets? Simply because the MAM system must be maintained.


Media upload and media hosting are just one half of the job. New files are constantly being created, while the existing ones constantly change. The structure evolves. New people access the system. Administration of your assets allows you to realize the full potential of the media asset management software.

Media Asset Administration

Media Asset Workflow and Collaboration


Media asset management for editors or media asset management for developers is a great option since it makes online collaboration easier. Your employees, teams, or external parties can collaborate in a secure workspace. In other words, MAM simply allows you to accomplish more together.

Media Asset Workflow and Collaboration

Media Asset Delivery and Infrastructure


To deliver high-quality services, a media asset management company must have a high-performing, reliable, scalable, and very flexible infrastructure. That’s the only way to provide fast “anywhere” and “anytime” access clients demand. Publitio infrastructure is built ground-up to scale: it can handle hundreds of millions of requests by design.

Media Asset Delivery and Infrastructure

Media Asset Management CDN


MAM systems are the lifeblood of any project that involves media assets. However, when integrated with CDN, you can have a highly effective tool, since you get the best of both: high-speed distribution together with granular search, metadata and transcoding. Publitio offers integrated CDN by default.

Media Asset Management CDN

Media Asset Management FAQ


Why Media Asset Management is important for my business?


In this new era of data storage, Media Asset Management is important for your business because it allows you to share, edit, manage and distribute your files.


How Media Asset Management can improve my website performance?


Your website is one thing, but managing your assets is another. Embracing media asset management for websites can make a massive difference to the performance. You can easily manage, share and repurpose assets on your site from a single source.


Will Media Asset Management improve my workflow?


Media assets storage provides numerous advantages. For example:


  • ● Most recent file versions are accessible to everyone.
  • ● Version history contains older assets versions that you can easily restore.
  • ● You can use metadata for labeling your assets and find anything you need in no time at all.

In other words, MAM allows you to speed things up, while protecting precious assets, maximising their use and achieving desirable ROI.


What’s the difference between media asset management and DAM?


MAM and DAM are often used interchangeably. They have a lot in common. For instance, both systems allow us to control assets, use them easily, and track that usage. However, when it comes to difference, the simplest answer is that MAM is a broader term than DMA because it better handles audio and video files.


Is media asset management the same thing as CDN?


CDN stands for content delivery network or content distribution network, and it is in charge of content delivery. CDN minimizes the distance between users and the website’s server. In other words, MAM using CDN assures high speed and effective distribution of your data anytime and anywhere you want.

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