Digital asset management (DAM)

We all must agree on one thing - modern society is very visually oriented. The more appealing you present yourself and your work, the better position you’re going to be. Without proper presentation and adequate visual impact, most likely reaching your goal will be harder.

Imagine that you’re a photographer or graphic designer, how much time and effort do you need to spend on creating your product? Would you allow yourself to have something that’s not properly managed? Would you leave something that you dedicated yourself to be unprotected?

Personal assumption is - not.

What is digital asset management?

First of all, let’s set foundations. What digital asset management actually is?

We can define it as a process of organization, storing, manipulating and reusing media files, and also managing digital rights. Rich media assets include photos, music files, video files, animations, and other multimedia content.

Speaking in simplest words - digital asset management is an archive, a database of records where each record in that database is some media file with detail information about that file - it’s format, size, name…

What digital asset management types we have?

Although there isn’t a textbook definition, generally is accepted several broad categories of the digital asset management system.

First and most recognizable is a brand asset management system. These types of systems are containing marketing related content - logos, flags, etc. Since everybody knows how building a brand can be a tricky process it’s really important to keep under control a lot of elements in order to make the best impression.

Next, we have a library asset management system main focus is on storing and retrieving of media assets - the best example is photo archiving.

Production asset management is oriented on managing assets that are created for digital media production. Without it, creating video games would be nearly impossible.

And finally, cloud-based systems that allow any user to access asset from any kind of device.

All of this wouldn’t be possible without adequate software.

What are the main features of quality digital asset management software?

For the largest number of users, the most important thing is the safety of their data. Imagine what would be if Game of Thrones final season isn’t secure and locked up? Spoiler alert. The project would be ruined, not to mention that millions and millions of dollars would be wasted.

Cloud-based image and video management software has to provide access for each user to its digital content anywhere on the planet, 24/7, from any kind of device, including mobile.

Cloud-based software is much more than image or video library, it provides user control over where, when and how it’s digital media is used or shared with other team members.

What is our role there?

Here in Publitio we offer one of the best online solutions. We are a modern organization that provides everything you’ll ever need for attending your digital media. At one place you can store, centralize, edit, distribute and keep tracking of all of your digital images, photos and video files.

Always improving, even though young, we are already going side-by-side with the world’s largest companies in this area. With a team of technology and business experts, providing the best and most professional service is assured.

Check it out