The internet is like a virtual, infinite universe, ever-expanding with data just piling on every nanosecond. And that’s where you come in with your website - you’ve been given access to over 2.5 billion pairs of eyes on the internet - now it’s just a matter of your presentation. Are you delivering an exceptional user experience? 

What’s a CDN?

So you may ask yourself: “what the heck is a CDN?”. Let us Google that for you: A Content Delivery Network, or CDN, is basically a network of geographically distributed data centers and proxy servers. The main job description of a CDN is to provide clients with geographically close servers and, with that, reduce latency and improve load balancing. And in return, you get a smooth and super-fast user experience on your beloved website. Thanks, CDN!

Now you might be wondering: “Yeah, but do I reeeaaalllyyy need a CDN?” Well, here’s a list of reasons that just might change your mind.

  1. Accelerated loading

Probably the most appealing aspect of using a CDN is high speed and reliability. CDNs reduce page load times as well as data transmission - that means a faster connection to every visitor of your website. And this can be done without changing your hosting or your code because the thing that’s accelerating your website is actually not using your hosting. So, no matter which type of data you’re trying to transmit, a CDN will do the heavy lifting of providing the fastest possible connection to every visitor, no matter where they might be located. This is mainly thanks to geolocation - redistributing traffic to the closest available servers. 

  1. Analytics

Decreased load time and latency aren’t enough for you? Well, a CDN can also offer valuable analytical info which can help you improve your website, launch better marketing strategies and even improve your SEO. With a CDN you can easily get real-time load statistics, find out which files are the most popular, where your traffic is coming from, and much more. Who wouldn't want to know how their content performed and thus improve conversion rate and overall user experience? Lucky for you, Publitio also offers in depth analytics data and makes tracking your efficiency as easy as…. Well, as easy as left-clicking your mouse! 

  1. Improved SEO

Did you know using a CDN can improve your website’s search ranking? Indeed you can! But how does a CDN does such a thing? While there are many factors that impact a website’s ranking, many of which we don’t even know about, it’s crystal clear that one of those factors is page speed, data security, and overall UX. And using a CDN actually helps with all of that. 

Not only that, but via the power of analytics, you can figure out which pages are the most popular and build your content strategy around them. 

  1. Cost-effectiveness

Investing in an infrastructure and separate service providers across the globe can cost you a pretty penny, but worry not, you don’t have to empty out your wallet! A global CDN, like Publitio, does all the job of serving your content based on geolocation rules, all the while achieving fast load times and low latency AND all of that for a very reasonable price. So basically you get: a global infrastructure, decreased load times, and security all rolled up into one affordable service. Your wallet will thank you!

  1. Decreased server load

When employing a CDN, rather than unloading your content onto a single huge server, the content is divided across numerous servers. A strategically placed CDN can reduce server strain on interconnects, public and private peers, and backbones. But, why would this concern you? Well, this method essentially frees up the overall server capacity and decreases delivery costs. 

  1. Enhanced Encryption

CDN providers are notoriously good with getting with the times and developing their encryption methods according to the newest technologies. You can sleep sound knowing that, most of the time, your CDN is working on your behalf, providing you with the latest innovations in encryption without you even noticing it. 

  1.  Built to scale 

CDN infrastructures are usually built ground-up to scale. They’re designed to handle hundreds of requests and to ensure your media assets are a) always available and b) delivered at the highest speed possible. The same goes for Publitio - which essentially acts as a CDN by default - high traffic demands? You betcha we’re ready for it!  

Do you need a CDN?

To tell you the truth, not everyone actually needs a CDN, however, if you have users all over the globe, CDN might be the perfect solution for you. But if you own a mobile app, SaaS, eCommerce site, or if you’re a financial institution, the government, and especially if you have a media or news site, you’re a perfect candidate for a CDN. 

What’s best about using a CDN we only scratched the surface of why it can be beneficial for your website - so if you want to increase your growth, web presence, and income, you should definitely dig deeper into what can a CDN do for you!