Image management software

Image management tools aren’t anything new nowadays and as a matter a fact, a better question is how to choose the proper tool that suits your needs best among this variety of online software. That’s why we are dedicating our time to give you some of the basics insights, so, let’s get down to business, cause there is a lot to talk about.

What is Image management?

We are living in an era where the information number we receive in a single day is enormous, In order to get someone’s attention, companies are doing their best to find the most appealing visual effect - and since image tells more than a thousand words, photos, images, and other visual assets are essential for capturing customers attention.

Investing in the creation of images, paying for photographers, designers, editors and then leave it open for everyone to use without any privacy policy would be just unacceptable for creators. Because of that, companies are turning to image management software, in order to organize, manage and keep track of their images and other visual assets.

What is image management software?

Simply speaking, image management software is a solution for organizing, distributing and tracking digital images. They are not just media libraries for storing photos - it’s much more than that. Image management software will help with management and provide users control how their images are used. Also, a lot of software will help with privacy and copyright issues, some will give options for the public user to see and registered user to download those files.

Some image management tools will help with branding by providing the option to create watermark and place it on selected files. In that way, in order to remove your watermark, users will have to agree with your terms and condition before download. Many online image management tools contain branded images that are only at disposal for registered users.

Importance of image management

According to Hubspot’s article on content marketing, if your content contains some type of visual assets weather is image or video than your audience will be able to remember 65% of that content after 3 days. Combining image and text in content isn’t just growing in popularity, also it gives interesting content that’s easier to remember.

However, managing images on your app or site have to include a lot of tasks - optimizing, editing, resizing and probably the most important - delivering them to the visitor as fast as possible. Each of these phases plays a huge role in providing the best user experience.

Benefits of using image management tools

With all being said about image popularity growth and an increasing amount of images, nowadays it’s almost impossible to keep track without some image management tool. Online platforms are offering a number of images to premium users like marketing teams, editors department, etc. Users can find and access photos in the shortest amount of time. Another advantage of online platforms is the option to share images without using email and therefore avoiding all restrictions of email attachments.

Managing your images will improve your team’s efficiency and adequate image managing platform will help you keep photos secure with restricted assets.

We hope this short text will give you some of the insights and basics what to search for in an image management software - stick around with us cause we’ve just scratched the surface and we’ll be sharing new info with you in posts to come.