Top benefits of Cloud Digital Asset Management (DAM)
The current digitization wave has brought about a higher production of digital assets. More and more organizations are churning out valuable information regularly, thus overwhelming the capabilities of the on-premise digital asset management (DAM). Luckily, cloud-based digital asset management software can save the sinking ship.
In this post, we shall review some of the top benefits that cloud digital asset management can bring into your business. Before we delve in, we need to ask an important question: what is a digital asset?
A digital asset refers to any content, in any form that is stored digitally and can offer value to the organization. Such include videos, images, photos, slide decks, spreadsheets, among others.
This brings us to the benefits of a cloud-based DAM system.
A cloud-based DAM system comes along with a host of advantages. Such relate to the areas of productivity, expenditure, and security, among others, which hardly come by with an in-house DAM.
Here we go!
One convenient thing about the cloud-based digital management system is its scalability, which can facilitate the literal growth of your business.
As a startup, you can purchase the minimum subscription that will take care of the basics. These types of packages are often cheap and affordable.
As your business grows, you can gradually switch to elite packages to cater for the increased number and size of digital assets.
Cost-effective and flexible
Factually, a cloud-based DMA is more cost-effective compared to an in-house DAM. This stems from the following reasons:
No setup costs: You don't need to buy or install equipment, your only obligation is to pay a specified subscription fee depending on your package choice.
No maintenance expenses: All the repair costs are conveniently shouldered for you by the service provider. Your only task is to utilize the system. In case of any issues, your service provider will handle them for you.
No need for expensive IT personnel: Unlike the on-premise DAM system that requires you to hire or employee IT personnel. A cloud-based management solution transfers this entire burden to the service provider. This saves you colossal sums of money and unnecessary hassles.
All cloud-based DAM service providers must acquire security standard certifications such as ISO 27001 that guarantees a secure software environment, data management, storage as well as backups.
Therefore, purchasing such services puts you miles ahead regarding the security of your digital assets. This is incomparable to most on-premise DAM's that do not update their security systems.
Allows distributed and remote working
With a cloud-based DAM, your employees can work from any location with an internet connection; think of it as a large disintegrated office working harmoniously.
For example, designers can access information from their quiet space, marketers can publish on the go, and sales teams can access the collateral they need to do their job while in the field.
Simply put, staff can instantly get resources and updates irrespective of their location, which enhances collaboration.
Offers top-notch digital asset organization
As you increase the production of digital assets, so are the chances of disorganization due to the many created relationships.
Delays in searches, uploads, downloads, and shares of digital assets can affect your business. To correct such, you require a more sophisticated system than your average DAM.
A cloud-based DAM incorporates a robust search functionality that utilizes metadata to scour the net and bring back your results with outermost precision and timeliness.
Brings about productivity
The ability to gain instant access to the required digital assets significantly improves your employees' output; since they don't waste a lot of time trying to find the resources they need to do their job.
At the touch of a button, they can access the latest piece of required information for their use. This goes a long way in improving customer conversion rate as it enhances the credibility of the brand and confidence of your marketer.
Furthermore, your staff can quickly exchange and download vital information in real-time while in a conversation with your customers or potential clients.
Allows Consistent information
A cloud-based DAM offers a central hub for your digital assets. This ensures that all the departments in your business access the same information irrespective of their location. Moreover, all the endpoints get notified when an update happens. This eliminates inconsistency and ensures publication of factual information.
A cloud-based DAM guarantees availability of virtual servers all the time. It has numerous backups and in most cases, provides you with guidance and real-time support to make your business undertakings a walk in the park.
It also integrates aweso
me functionalities such as instant access to digital assets, high-security level, and consistency across all the platforms. This makes it highly reliable compared to the traditional on-premise model.
Easy to upgrade to newer versions
To improve your on-premise DAM, you need to purchase new software and even hardware. Not only that, you may require new experts to install the system; and all this comes at a price.
However, a cloud digital asset management system allows you to upgrade to the latest or higher version with comparative ease.
Your service provider can do this upon your request or by the guidance of your package. Besides, the SaaS platforms hosting such systems offer automatic updates to ensure better functionality.
Allows quicker problem solving
Often, your service provider will quickly attend to any issue that crops up in your system. This makes it easy for you to eliminate bugs, among other unwelcomed issues.
Additionally, your service provider will provide, maintain, and resolve any technical problems, as well as provide business solutions.
As you can see, the cloud DAM systems offer incredible opportunities for scalabity, security, cost-efficiency, flexibility, reliability, and improved performance at large. A cloud DAM is indispensable for any organization that uses digital assets for marketing, advertising as well as other business-related operations.