Pros and cons of Watermarking

What is digital watermark? Why is it so popular? Some of the photographers sign every single picture they take, others wouldn’t do it no matter what it cost. However, they all agree on one thing - digital watermarking is the best way of signing your work as a photographer.

Centuries ago, the painter has branded their work by adding their signature or initials on canvas, so their creations could be recognized and presented in the best possible way. Also, it was a way to protect them from other copycats and fraud artist who used their craft merely in commercial purpose. With the beginning of photography, there actually wasn’t any specific way for protection except creating a watermark.

What is watermark?

Before we get into weather is useful or not, and what are the pros and cons of watermarking, let’s explain a little bit what watermark actually is. It’s a digital photography element (piece) that is implemented over the main photography as an extra layer. It can be a logo, a signature, a name or basically any other brandable element that owner might have.

Many of the photographers are watermarking their pictures in order to keep away a certain group of people that can be kinda scared of breaking some property rights. Sometimes, the reason for watermarking is to protect their clients from using low-quality images instead of the original ones. Reasons are many, now let’s dive into weather should you be using watermark or not.

Top Pros for Watermarking your images

1. Security

One of the main and most recognizable reasons for watermarking images is that creates a certain level of protection. For all the people whose income is directly related to creating and delivering high-quality images, this is absolutely the most important reason.

2. Tracking

Some of the image copies can include tracking components so that in that way their performance and usage can be checked. This is how the owners can see if some of their images are being used in commercial purposes and ask for the percentage of the profit.

3. Marketing

When watermark is done tastefully, it can actually increase the value of that particular artist. It can be created so that it looks like it’s been signed by the author, which will be an addition to brand building. It also gives credibility to images that are being placed online.

Without watermark

Biggest cons for Watermarking your images

1. Not providing full protection

This might be a little bit harder to explain. Although watermarks are the best and easiest way to protect your property, there is a lot of app and software created for removing the watermark from your image. So, if someone is really determined to steal your picture - they are going to do it no matter what.

2. Ruining looks of the image

If it’s not done properly, a watermark can easily destroy the composition of your image, so you should be really careful how and where to place the watermark.

3. Watermarks are time-consuming

It takes time to create and place good watermark, and in business time equals money. So most of the artists have a little bit of an issue when it comes to spending time on this. Many of them would rather devote it to create something new.

Adding watermark? Consider this 

As for every quality product - take time and devote yourself. Simply, typing a name in Photoshop, exporting and overlaying it on top of your image will make you look unprofessional, which is a key to failure.

Here at Publitio, we have taken time and did most of the hard work for you, in order to help you out with watermarking your images. All you need to do is choose what file you want to use for this purpose and easy drag-n-drop system we have will help you out with the final product. Check out further here